John Crockett

Writing

Notes on SEO, AI search, and the earned and owned channels that compound.

  1. johncrockett.com › AI Search, AEO & GEO

    Amazon just blocked Meta's AI shopper. Should your brand let the robots in?

    — Amazon blocked Meta's Muse shopping agent, but most brands shouldn't copy that move. Use the front door, velvet rope, locked room framework to let agents in safely.

  2. johncrockett.com › AI Search, AEO & GEO

    Your social team is already doing SEO. Nobody told them.

    — Likes aren't a ranking factor, but social platforms now fill search results and AI citations, so a brand's organic social strategy is part of its search strategy.

  3. johncrockett.com › AI Search, AEO & GEO

    The decades-old deal between Google and websites is broken

    — For decades websites traded open access for Google traffic. AI answers broke that deal, and blocking crawlers usually makes things worse.

  4. johncrockett.com › AI Search, AEO & GEO

    Vibe Coding a Web App in Django

    — I used the holiday break to build a complex web app prototype with Gemini and Antigravity, knowing very little Python and nothing about Django.

  5. johncrockett.com › Earned & Owned Strategy

    Earned Media in 2026: The New Rules for Getting Free Revenue

    — Stop paying PR retainers. Become the cited source by building a “Unique Entity” and deploying it where journalists and AI systems look.

  6. johncrockett.com › SEO

    The End of the Keyword: Why E-E-A-T is Now the ONLY Ranking Factor that Matters

    — Keyword density is a playbook for a search engine that no longer exists. Credibility is the whole ranking system now.

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