Earned & Owned Strategy
A durable strategy blends what you control, like your website, with third-party validation, like PR and mentions. The combination builds trust and lasting growth.
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johncrockett.com › Earned & Owned Strategy
Earned Media in 2026: The New Rules for Getting Free Revenue
— Stop paying PR retainers. Become the cited source by building a “Unique Entity” and deploying it where journalists and AI systems look.
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Talk to John about search, AI visibility, or building an earned and owned strategy that lasts.