JOHN CROCKETT

Enterprise SEO & AEO insights that focus on achieving your business objectives

DIGITAL MARKETING

+20

YEARS OF EARNED/OWNED MEDIA EXPERTISE

Having worked for both startups and established brands like Ancestry, Target, and Thomson Reuters, I understand what it takes to elevate your brand through strategic marketing tactics.

SEO

Search Engine Optimization (SEO) drives organic traffic by improving content, site structure, and authority signals. It is the foundation for discoverability in traditional and modern search results.

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AI – AEO/GEO

AI Search requires shifting from ranking to being cited. AEO optimizes for direct answers and snippets, while GEO builds the authority needed for inclusion in generative AI outputs.

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EARNED & OWNED STRATEGY

A successful Strategy blends what you control (Owned Media, like your website) with third-party validation (Earned Media, like PR and mentions). This combination builds trust and lasting growth.

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DATA DRIVEN MARKETING

Convert metrics into actionable insights and eliminate guesswork. It is critical for accurately measuring performance, understanding customer behavior, and prioritizing resources toward the highest-impact strategies for optimal ROI.

STRATEGIES
THAT LAST

While not easy, developing lasting earned and owned strategies builds irreplaceable assets and brand authority. This upfront effort delivers sustained dividends, generating impactful, organic growth that continually outperforms temporary paid tactics.

A PERFECT STORY

Coming soon, we will share more ways you can improve your earned and owned marketing strategies right in your inbox.

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Read my blog

Everything you need to know in 2026 to stay on top of your SEO, AI, and website optimization strategies.

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CONTACT ME

Reach out today to learn more about how I can help you achieve your business goals.

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Recent Posts

Vibe Coding a Web App in Django

January 1, 2026

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John Crockett

tl;dr: I used the holiday break to build a complex web app prototype using Gemini and Antigravity. I know very little Python and I’d never even heard of Django, but by letting AI handle the coding and architecture, I was able to build a “stealth” MVP with complex database features…
Earned Media in 2026: The New Rules for Getting Free Revenue

December 10, 2025

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John Crockett

Stop wasting cash on PR firms and discover how to become an irresistible, cited authority by strategically creating and deploying a “Unique Entity” to generate free, high-value earned media in 2026.
The End of the Keyword: Why E-E-A-T is Now the ONLY Ranking Factor that Matters

December 8, 2025

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John Crockett

Key Takeaways The 2010 SEO playbook is officially garbage. If your strategy still relies on high-volume keyword reports and meticulous density metrics, you are optimizing for a search engine that no longer exists. If you aren’t here already, welcome to the era of E-E-A-T, where your credibility isn’t just a…