Answer drawn from 3 sources
Enterprise SEO, AEO and earned/owned marketing
John has spent more than 20 years in earned and owned media, at startups and at brands like Ancestry, Target and Thomson Reuters.1 He helps brands get found by search engines and cited by the AI systems that now answer on their behalf.2 His view: credibility, not keywords, is what ranks now.3
johncrockett.com › category › seo
Search engine optimization drives organic traffic by improving content, site structure and authority signals. It is the foundation for discoverability in traditional and modern search results.
johncrockett.com › category › ai-aeo-geo
AI search means shifting from ranking to being cited. AEO optimizes for direct answers and snippets, while GEO builds the authority needed for inclusion in generative AI outputs.
johncrockett.com › category › earned-owned-strategy
A durable strategy blends what you control, like your website, with third-party validation, like PR and mentions. The combination builds trust and lasting growth.
Metrics should turn into decisions, not dashboards. Measuring accurately, understanding how customers behave, and putting resources behind the highest-impact work is how marketing earns its budget.
Lasting earned and owned strategies aren't easy, but they build authority you can't rent. The upfront effort pays dividends long after a paid campaign has stopped running.
johncrockett.com › AI Search, AEO & GEO
— Amazon blocked Meta's Muse shopping agent, but most brands shouldn't copy that move. Use the front door, velvet rope, locked room framework to let agents in safely.
johncrockett.com › AI Search, AEO & GEO
— Likes aren't a ranking factor, but social platforms now fill search results and AI citations, so a brand's organic social strategy is part of its search strategy.
johncrockett.com › AI Search, AEO & GEO
— For decades websites traded open access for Google traffic. AI answers broke that deal, and blocking crawlers usually makes things worse.
Talk to John about search, AI visibility, or building an earned and owned strategy that lasts.
