John Crockett

AI Search, AEO & GEO

AI search means shifting from ranking to being cited. AEO optimizes for direct answers and snippets, while GEO builds the authority needed for inclusion in generative AI outputs.

  1. johncrockett.com › AI Search, AEO & GEO

    Amazon just blocked Meta's AI shopper. Should your brand let the robots in?

    — Amazon blocked Meta's Muse shopping agent, but most brands shouldn't copy that move. Use the front door, velvet rope, locked room framework to let agents in safely.

  2. johncrockett.com › AI Search, AEO & GEO

    Your social team is already doing SEO. Nobody told them.

    — Likes aren't a ranking factor, but social platforms now fill search results and AI citations, so a brand's organic social strategy is part of its search strategy.

  3. johncrockett.com › AI Search, AEO & GEO

    The decades-old deal between Google and websites is broken

    — For decades websites traded open access for Google traffic. AI answers broke that deal, and blocking crawlers usually makes things worse.

  4. johncrockett.com › AI Search, AEO & GEO

    Vibe Coding a Web App in Django

    — I used the holiday break to build a complex web app prototype with Gemini and Antigravity, knowing very little Python and nothing about Django.

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